This module covers the first steps you need to take in order to make your practice feel “real” to you, including buying a domain and setting up an email address, and building your own website - from scratch. I’ll take you through what you need to include on your website but also content that will attract your ideal client. I’ll teach you a powerful tool called an empathy map that can be used in many marketing materials but is essential to help you build content that is attractive to clients. We’ll cover what you want to or need to convey about yourself as a therapist - everyone has different boundaries so you need to know what you’re comfortable with. By the end of this module you will know how to build a WordPress website, understand what plugins are essential for your website, what to do about GDPR on your website and contact forms, and of course we’ll have part 4 of your business plan.
Building an empathy map will be a core part of making your business successful. You need to be able to speak to your clients on their level. I wouldn’t be surprised if your ideal client contacts you within 24 hours of your website going live after you’ve used an empathy map to build the content. That’s what happened to me..... YOUR DOWNLOADABLE RESOURCES INCLUDE:
- Business Plan part 4
- Empathy Map
- Domains - information and list of registrars
- Tech radar’s top ten web hosting
- Website Hosts - including information and reviews
- Website Builders - including information and reviews