ALL COURSES ARE RECORDED ON THE DAY, SO IF YOU CAN’T MAKE THE COURSE DATE DON’T WORRY! ONCE YOU’VE PURCHASED THE COURSE THE RECORDED VERSION WILL BE SENT TO YOU AUTOMATICALLY ONCE IT HAS BEEN PROCESSED.
PR: HOW TO PROMOTE YOUR PRACTICE (writing articles, blogs, podcasts and contacting local radio)
Course Date TBC – 2 CPD Hours – BOOK NOW! – EARLY BIRD OFFER £35
- We’re using an Empathy Map to help us write your article / blog / podcast so we will think about your audience – who will read your content or listen to your podcast?
- How to choose a topic
- Considering your audience and what they will get out of your content
- Using language and tone
- Building your Empathy Map
- Structuring your article / blog / podcast, including adding content and using your Empathy Map to help you
- How to end your article / blog / podcast
- Where to publish your article / blog / podcast
- Using local radio – including community radio, and how to find and contact them. They may offer various options that could help your PR including offering you a show, or offering an interview so the work we’ve done on this course can be applied in both these instances.
All participants are provided an official certificate with presentation folder and my company name embossed on the front with my signature confirming the CPD hours. Your certificate is posted to you once the course has completed.
You can pay via card by clicking the blue button below.
If you prefer to pay via PayPal please scroll down and enter your email address then click the PayPal button to pay. We require your address so that we can send out your CPD certificate. If paying via PayPal please email your address to us separately on info@ctrn-training.co.uk. Otherwise just click the blue button below to pay via card and fill in your details.
THE ZOOM LINK WILL BE EMAILED TO YOU SEPARATELY ALONG WITH ALL REQUIRED MATERIALS TO COMPLETE THE COURSE 24-48 HOURS BEFORE THE COURSE BEGINS.
If you have any questions please email info@ctrn-training.co.uk.
MARKETING: Online / Offline Media and how to attract your ideal client to your website / directory profile
Course Date TBC – 2.5 CPD Hours – EARLY BIRD OFFER JUST £35!
In this course we will explore:
- What is Online media? Including examples, and a list of online directories
- What is Offline media? Including examples, and how to produce offline media
- Marketing strategy: What is an Empathy Map and how can we use it to help you attract your ideal client?
- Building your Empathy Map
- Using your Empathy Map Content on your website pages (includes advice on what pages your website should have as a minimum)
- Using your Empathy Map content on online directory profile
- Attracting different Ideal Clients (if you work in multiple areas) including using the Empathy Map to attract clients in general and how to be more specific
All participants are provided an official certificate with presentation folder and my company name embossed on the front with my signature confirming the CPD hours. Your certificate is posted to you once the course has completed.
You can pay via card by clicking the blue button below.
If you prefer to pay via PayPal please scroll down and enter your email address then click the PayPal button to pay. We require your address so that we can send out your CPD certificate. If paying via PayPal please email your address to us separately on info@ctrn-training.co.uk. Otherwise just click the blue button below to pay via card and fill in your details.
THE ZOOM LINK WILL BE EMAILED TO YOU SEPARATELY ALONG WITH ALL REQUIRED MATERIALS TO COMPLETE THE COURSE 24-48 HOURS BEFORE THE COURSE BEGINS.
If you have any questions please email info@ctrn-training.co.uk.
